Our Mission

Shaping agricultural literacy through accurate stories for children.

Will's Wild West is more than just the creative outlet of author, Will Jordan. Our mission is to provide accurate agricultural stories for children, shaping the agricultural literacy of tomorrow's consumers. 

During his time at Auburn University, Will spent a semester researching and preparing an extensive academic paper on agricultural literacy. Through the literature review and evaluation of available data, Will found a growing chasm between where food comes from and the perceived origins of it.

The flagship title Wally the Wrangler: Wally Visits a Ranch was a direct answer to the need for accurate and engaging children's literature about agriculture. Beyond simply crafting a story, through Will's Wild West, Will Jordan hopes to reshape the perception of agriculture in the minds eye of American consumers.